There was a time, not too long ago, when online dating seemed crazy. (At some point, a similar point of view was likely shared when couples started dating unchaperoned.) But by now, online dating is mainstream: according to the Pew Research Center, a full 38 percent of single people in the US have tried it, and if you haven’t, you most certainly know someone who has.
But how do you choose the best online dating site for you?
When you’re putting in your search criteria, and it’s coming back ‘no matches found,’ that’s a bummer.” But information about the size and activity of sites is hard to find.
Match Group, for example, says it has 59 million active monthly users, roughly 3.5 million paid subscribers worldwide, and 2.4 million paid subscribers in North America — but Match Group includes Ok Cupid, Match.com, Plenty of Fish, Tinder, many others.
(That’s right: Most of the big dating sites are owned by the same company.) It’s impossible to know how many users are active on which sites. In its 2015 Series 1 filing, Match Group acknowledged “a meaningful shift in [its] user base from desktop devices to mobile devices” with 68 percent of new users signing up via mobile channels.
We turned to Alexa, a web-traffic analytics company, to better assess how many people are on each site clicking around, and culled those with below-average numbers: fewer than a million active users in the US. We can assume those numbers apply to most online dating sites.
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